2021 - 2023
Graphic Designer, Social Media Content Designer, UX Designer, Project Management
The company lacked consistent branding across digital platforms and physical materials.
Social media and digital engagement strategies were underdeveloped.
I designed and executed a cohesive social media strategy for Gale.
I created email newsletters that reached over 40,000 recipients every two weeks.
I collaborated on Gale’s brand refresh, refining the color palette and identity.
I redesigned Gale’s internal recruiter platform to improve usability and efficiency.
I crafted impactful print designs, including RV wraps and trade show booths.
Social media engagement increased, amplifying Gale’s brand presence.
Email campaigns streamlined communication with clinicians and internal teams.
The brand refresh elevated Gale’s professional image across all channels.
UX improvements boosted productivity and satisfaction for internal stakeholders.
I taught myself social media management and content creation, and reporting/analytics.
I honed collaborative UX design, presenting before stakeholders, research and prototyping skills.
I gained exponential experience across digital, print, and experiential branding.
HubSpot’s HubL HTML technology powered my email marketing designs and campaigns.
I used Adobe Creative Suite to create consistent, engaging designs.
Figma enabled me to prototype and test user-centered designs.
Gale taught me the power of adaptability and proactive problem-solving.
Strong branding fosters connection, trust, and growth opportunities.
Follow me on LinkedIn to get a sprinkle of inspiration and design quotes on your feed weekly!