2023 - 2024
I shaped ClinIntell’s brand identity and messaging across digital, print, and event marketing. Every design reinforced their leadership in CDI 2.0.
I developed content strategies, social media campaigns, and event branding. My work helped simplify complex ideas, engage the audience, and position ClinIntell as an industry leader.
ClinIntell’s solutions were highly technical. CDI 2.0 introduced new methods that even industry professionals found difficult to understand.
CDI had been done the same way for decades. Changing that mindset required clear, compelling messaging and creative storytelling.
I led the branding strategy for the launch, including print and digital ads, event signage, and apparel.
I created engaging visuals and educational content to make CDI 2.0 more accessible.
I redesigned and coded email campaigns to improve client engagement and streamline the pipeline.
I built an interactive Figma guide to keep branding consistent across all platforms.
I designed flyers, stickers, and promotional items to enhance ClinIntell’s presence at trade shows.
ClinIntell became more visible and recognizable in the CDI space.
Social media and email campaigns boosted audience interaction and brand awareness.
The Becker’s Conference campaign helped to positioned ClinIntell as a leader in the industry.
I sharpened my email development skills through coding and optimizing email campaigns for better engagement.
I transformed complex CDI concepts into simple, engaging content.
I strengthened my expertise in multi-platform branding.
I created interactive brand guidelines and mockups in Figma.
I designed marketing materials, social media graphics, and event branding assets using Adobe Creative Suite.
For email marketing, I built and optimized automated campaigns in Salesforce Pardot and coded custom emails.
Marketing a new concept takes patience. I learned to simplify complex ideas without losing impact.
Strong relationships open doors. Maintaining one of my client connections got us prime ad space for free. Trust and collaboration drive success.
Technical industries need more than good design. Visuals must educate, engage, and guide.
I embraced the learning curve. Asking questions revealed audience struggles. Learning alongside my colleagues improved my marketing.
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